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FEDSIM Subject Matter Experts

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Expert Orals Management and Coaching


HGC Expertise

HGC Expertise

Whether your team is new to orals, or seasoned professionals, HGC coaches quickly assess the ability of each team member to bring out the best in each presenter. We do it all, while creating a collaborative team-building environment that enhances delivery (because we all know that at the end of the day, orals is a group interview for a job). HGC SMEs bring added value to your proposal process, offering full lifecycle services, from storyboard and messaging development, slide management, scripting, team rehearsals, individual coaching and performance, and video orals coaching.

Meet Our Staff

Deborah Hurley

Deborah Hurley

President, Executive Orals Coach

The orals process is a discipline. Deb has developed best practices, processes and tools to guide you and your team to the win. She brings 30 years of oral proposal and video production experience.

Specialties:

  • 10+ yrs. FEDSIM Orals (virtual, live, video)
  • Story development, scripting, delivery, scenarios
  • Executive coaching, leadership 
Lezlie Dana

Lezlie Dana

Senior Orals Coach

Taking the technical and making it accessible. Lezlie works closely with proposal teams to create a compliant, compelling message. She brings 30 years as a coach, professional actor-director, video concept developer, and marketing director to bring out the best in presenters.

Specialties:

  • Orals coaching (FEDSIM, scenario, virtual)
  • Compelling, persuasive storytelling
  • Personalizing scripts and deliveries 
Ingrida Petersons

Ingrida Petersons

Senior Orals Coach

What you say and how you say it matters. A former proposal manager, Ingrida is a master at quickly analyzing your technical slides and developing personalized scripts that are easily scorable and highlight differentiators and strengths.

Specialties:

  • FEDSIM Scripting, story, win themes
  • Detailed planning, scheduling, and time management
  • Coaching for delivery/Q&A/logistics 
Sonja Jones

Sonja Jones

Senior Orals Coach 

Expert guidance when it matters most. A former proposal manager, Sonja uses industry knowledge and experience to draw out your differentiators and win themes. She works individually with presenters to bring out their personal best. 

Specialties:

  • Orals scripting, coaching, and compliance
  • Clear and compelling messaging
  • FEDSIM Oral Proposal full-lifecycle support 
Krista Streips

Krista Streips

Video Production, Orals Coach

You have one chance to make an impression. Krista makes sure your video is a winning one. A television executive producer, editor, and technical liaison, Krista works with teams to deliver effortless, engaging, and persuasive script and video deliverables.

Specialties:

  • FEDSIM, one-on-one teleprompter, greenscreen, and video coaching
  • Storyboarding and script editing
  • On site QA/QC, timing, team support
Sumedha Bahri

Sumedha Bahri

Orals Coach

Practice makes perfect. Sumedah brings unique talent to achieve results. A public speaking and communications trainer and lawyer, Sumedha excels in helping presenters sound conversational, comfortable, and compelling. Her special talent is in helping the hesitant or shy presenter to sound natural and confident. 

Specialties:

  • Orals coaching for delivery
  • Persuasive speaking, script editing
  • Q&A and scenario-based orals
Ben Rowland

Benson Rowland

Senior Orals Coach

Turnkey service. Full Oral Proposal lifecycle support with professional winning results. From project kickoff to delivery, Ben provides 30+ years of orals coaching expertise to produce signature wins.

Specialties:

  • FEDSIM Orals Proposals (virtual/live/video)
  • Scripting, editing, theme management
  • Orals coaching for delivery/Q&A
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